The Internet has completely transformed how we share content and ideas. Movies have always been an effective way to communicate messages and ideas to a captive audience -- now digital media allows us to keep those messages alive long after people leave the theater.
More and more filmmakers are using their projects as centerpieces of action campaigns, prolonging the impact the film has and turning awareness about an issue into action that brings about real change. A few years ago, Vulcan Productions started experimenting with how to integrate film with social campaigns.
We produced a project called This Emotional Life , a PBS documentary series that explored our human desire and struggle for happiness.
The film release was just the start for us. We simultaneously launched a national outreach campaign and website that has helped millions of people find social support and resources. More than , toolkits were distributed to friends and families of American service members around the country, helping them become more aware of the stressors that come with deployment and offering skills to become more resilient.
When Vulcan Productions signed on to support Girl Rising , a soon-to-be-released feature film about the importance of educating girls, we knew we wanted help get the issue in front of people and get them to do something about it.
Girl Rising uses storytelling, profiling nine young women in nine different environments, to show how girls can use education to change their circumstances and their communities. The film is the centerpiece of a global campaign to encourage the public to support programs that help girls and push for related policy changes.
Change is already happening, and the film isn't even in theaters yet. Gifts for girls' education projects totaling more than a quarter of a million dollars have been pledged, including money to build schools for girls in Cambodia and Afghanistan.
Intel Foundation has said it will make sure all the girls featured in the film have access to resources needed to complete their education. One dollar at a time, I'm convinced we can help girls all over the world. One girl at a time, I'm convinced we can help change communities, countries and cultures. One film at a time, I know we can make a difference.
Email optional Please enter valid email. Please re-try again. Thank you for your report! Next In Focus. Social workers are frontliners too, provide for them in Budget Pollutants that you cannot see. Our plastic predicament. Tackling the rising amount of trash. Transforming agrifood systems in the march to end hunger.
Plunging currency, dollar drought worsen Myanmar economic crisis. Keeping the region safe. Mental health: Learnings from the pandemic. Young jobseekers can maximise their skills and foster networks to secure employment. Trending in News. Others Also Read.
Load more. View More Vouchers. It's entertainment not current affairs. Films confirm rather than convert, they find people who agree with them. And they shouldn't even be aiming to change the world or be political. They should be passionate.
They can highlight issues, but the impact on viewers has to come from the personal rather than polemical. Films can change people, who can in turn change the world. It's about ratings and advertisers. With Black Gold , Starbucks were watching, and were nervous. In this country it is not fashionable to say films can change world, but they can really hurt people.
Films can change corporate policy, and that's incredibly important. Sarfraz Manzoor: The only way we can get people to change their views is to get Peaches Geldof to do a documentary Audience member: It seems to me that the films that are held up to change the world are actually the most conservative films, such as The Corporation or An Inconvenient Truth.
They are anti-political, demotivating and conservative. Audience member: Can a film ever be compared to a text in what it can do?
0コメント